Marketing

If you’re a marketer in 2026, you’ve probably noticed the ground shifting under your feet. Traditional SEO is no longer the whole game — buyers are asking questions inside AI chat tools, and platforms are citing answers instead of ranking blue links. That’s why AI marketing workflow automation, answer engine optimization (AEO), and generative engine optimization (GEO) have become the terms every marketing team is suddenly Googling (or, more accurately, asking ChatGPT and Perplexity about). Add agentic AI and marketing automation to that list, and you’ve got the five forces reshaping how modern marketing teams operate. Claude sits right at the center of this shift — not as a single-prompt chatbot, but as a system you can turn into repeatable, multi-step marketing workflows that handle research, drafting, review, and reporting without you babysitting every step. This post breaks down what a marketing workflow actually is, how to build your own using Claude, and where real teams are already putting this to work. If you haven’t used Claude before, our guide on how to get started with Claude is worth a quick read first — it covers the basics you’ll want in place before building your first workflow.