Product Tier Down: AutoPay for the Kiwi Yes Bank Credit Card
Product Tier Down: AutoPay for the Kiwi Yes Bank Credit Card I am someone who genuinely appreciates good product design. […]
Marketing Journal
Swiggy Launches Toing: A standalone Delivery App for Price Conscious Consumers
Swiggy has been on an innovation spree, and its latest move in the food delivery space is hard to ignore. Enter Toing; a standalone app built exclusively for price-conscious consumers, targeting students and young professionals. The entire menu is curated around the ₹150 and under price range, with platform fees slashed by almost half compared to regular delivery apps.
The Power of Familiarity in Brand Marketing
The Power of Familiarity in Brand Marketing How Repetition Shapes Consumer Perception and Loyalty A Personal Observation: How Familiarity Changes