Product Marketing in the Age of AI
Product Marketing is undergoing a fundamental shift as AI steadily penetrates every layer of the business ecosystem. In the age of AI, the way we build, position, and scale a Product is no longer the same. Earlier, Product Marketing revolved around crafting strategies, building positioning and messaging, creating GTM assets, and working around the clock to research and ship features that resonate with customers. It involved forecasting demand, understanding markets, and continuously iterating to make the Product better.
