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What is Content Marketing?

Definition Content Marketing: To understand content marketing, one first needs to know what is content. Content is any piece of text, audio, visual, video, infographic, or more. So, content marketing is nothing but creating awareness of that particular content among your audience. Content marketing involves sharing your content among your audience through different channels. 

Content Marketing

Types of Content Marketing

1) Blog Content Marketing. Content in the form of a blog is a great way to market your ideas, products or a service. It also helps to create awareness among your audience. You have so many options to start a blog. There are different platforms to write and publish your blogs like WordPress, Blogger, Medium, and so much more platforms. All you need is to explore which platform is the best to publish and market your content.

2) Social media content marketing. Social media is another type of content marketing type where you can put your content in the form of videos, and images. Social media platform are used tremendously for contents like posting reels, short videos, and images. You already would be knowing some popular social media platforms like Facebook, Instagram, Twitter and the new rage among the Gen Z that is Tiktok.

3) Podcasting. Podcasting is something that is really becoming popular nowadays, where you can see people putting out their ideas in the form of audio content. Popular personas like Jayshetty, Meghan Markel, and Oprah Winfrey have podcast channels where they talk about different content to create awareness.

4) Video Content Marketing. Content marketing in the form of videos is another way where you can publish your content. YouTube is the best example when it comes to video content. You can even become a blogger on YouTube. Daily vlogs are the new trend where people can be seen journaling short snippets of their lives in video format. There are other platforms as well that promote video content like reels in Tiktok, Instagram, and FB.

5) Email Content Marketing. Email is another form where you can market your content. The weekly newsletter is a great way to spread your content and generate a loyal audience through email content marketing. Email campaigns are a great way to create awareness through content marketing.

6) Infographic. Infographics are great content type when it comes to generating a lot of information but in a concise format. Infographics are a good way to spread a lot of ideas but in a short snippet and highlighted format.

These are some of the most popular ways where you can publish your content. All you need to do is to find out which platform is best suitable to your audience. Find your niche and your type could be the first step to start with your content marketing journey.

Why content marketing?

Creating Awareness: It is one of the best way to create awareness about your services, products, and ideas. Content marketing could be one of the best ways to create organic as well as inorganic leads.

Targetting your audience: Content marketing is a great way to market your content and make it available to a larger audience.

Earning potential: content marketing can be a great way to earn as well as spread your ideas. Isn’t it a win-win situation?

In this world of internet and smartphones where every other person is spending half of their time on internet, creating content can take you and your business to places. Dont think too much. Start with your own creative ideas. Spread your content.
To know more on content marketing, dive here on 5 Steps to Content Marketing Strategy – Marketing Blogs

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