Top Social Media Channels to Include in your Social Media Marketing
There is not a right and wrong way to get started with your social media strategy, most of the times it’s about consistency, engagement, and quality. But there is one more thing that is very critical to start with your social media journey and that is to tap the correct social media channels. There are numerous social media channels, and a social media marketer could become quite anxious in deciding the right channel mix in their social media strategy.
There is no doubt that social media marketing is the most engaging and a responsive way to connect with their target audience. But on top of that leveraging the potential channel would not only help their business to target the right audience but will also help you with better reach and brand recognition.
Here are some of the popular social media channels for your audience:
1) Facebook: Facebook is the most popular social media channel with close to 2959 million users. If you audience is anywhere the age between 20-65, you could find them Facebook- making Facebook undoubtedly the most popular user base.
2) WhatsApp: From small business to large business WhatsApp could be just the social media platform that you might need to send those personalized messages to your audience. From fast food giants like Dominos to retail chains like Ajio, almost every brand out there uses WhatsApp to send regular updates like discounts, offers, sales season and even voucher. And not only big businesses even small business can leverage WhatsApp for their business. WhatsApp is perfect for text like content, sending updates and even creating much awareness.
3) YouTube: YouTube is another social media platform. With its long video content format, it acts as a perfect platform to run advertisements, and now it has also introduced short form videos called “Shorts”. Running advertisements on YouTube is a known way to generate revenue as well as brand awareness. YouTube as a social media channel advocated a lot of collaboration as well as endorsements.
4) Instagram: If you want to target the millennials or gen Z’s there is no better platform than Instagram. Instagram is perfect platform for publishing content ranging from informational themes to cookery videos, showcasing your talent, and even promoting your brand. You can find every segment of your audiences on Instagram, from mom bloggers to art enthusiasts. From dancers to chefs, from musicians to make-up artists. With the diverse audience, Instagram should be one of the platforms to create brand awareness and brand recognition to your brands.
5) TikTok: TikTok brought with it the trend to create short videos. It was TikTok which changed the dynamics, with which the audience consume content today. Before TikTok there was hardly any platform that promoted short videos. But TikTok changed the trend. Audiences got hooked to reels, and TikTok became one of the popular social media channels globally. TikTok is one of the platforms which has a great potential to leverage influencer marketing and social media marketing. Collaborating with influencers as well as posting your content could be the key to leverage your social media marketing strategy through TikTok.
6) LinkedIn: If you are looking for a professional channel, then LinkedIn is the best platform to promote and market your business. LinkedIn is the perfect social media channel to network with likeminded business, brands and B2B services. LinkedIn as a platform is known for building network and job search. But the last few years people are greatly engaging and posting consistently on LinkedIn. Employees are showcasing their corporate life, work culture and everything and anything related to their corporate work life. So, if you are a corporate, who want to showcase how much of a great workplace you have, or the culture you provide to your employees. Then undoubtedly LinkedIn is your platform.
7) Pinterest: Pinterest, as its name suggests helps you to pin your favourite things and interesting things. It’s like you can create your own boards around themes revolving around culinary, art, fashion, photography and much more. Pinterest is used by millions of people for ideas, creativity, and aesthetic. Pinterest as a platform is great for creation of mood boards, showcasing your talent and creativity. If your brand wants to showcase your products, Pinterest is the social media platforms for you.
Leveraging the potential social media channel is not only essential but critical pertaining to the user characteristics, content type and from organization type. Analyzing different social channels is essential to understand your audience type, the type of content, time of content to post and even to help with the engagement and footfall. Social media marketing could help your brands generate huge traction as well as brand awareness but for that brands have to choose the potential social media channel.