Meme marketing is creating content that is twisted, funny, and relatable. They are highly shareable and can become viral. It can include snippets from movie scenes, a funny image of a celebrity, or an incident, tweaking such content by adding relevant texts that are relatable to normal lives is how memes are created. Making them highly reliable and humorous, forms of content to market.

Why meme marketing?

1. Statistics have shown that on various social media networks, 38% of individuals follow meme accounts, 74% send memes solely to make people smile or laugh, and 53% send them in response to something.

2. A survey of 13 to 35-year-olds found that 55% of the memes are sent weekly contrary to which 30% are sent daily.

3. Meme marketing provides the opportunity to think like your customers. You make your consumers laugh and create brand awareness as well.

4. Major consumers today spent their time on social media, and that is understood, creating memes could help in targeting your audience, especially this generation who is obsessed with sharing memes.

5. Shareability potential. Memes are highly shareable as compared to any other content making them the best content marketing strategy.

6. Fewer costs. Compared to other forms of marketing memes can help in more growth and that too in an organic way. All you need is excellent humor and catchy images.

Brands Netflix, Zomato, and Swiggy have already tapped the potential of memes. Bill Stinnett rightly said ” 𝑻𝒉𝒊𝒏𝒌 𝒍𝒊𝒌𝒆 𝒚𝒐𝒖𝒓 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓” and Meme marketing is doing just that: thinking like its customers and making them laugh and helping spreading happiness. What else you want!