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Marketing Psyche

Marketing Case Studies

HubSpot’s Messy Positioning

HubSpot started as a simple inbound marketing tool and has grown into a full CRM platform built around five separate "hubs": Marketing, Sales, Service, CMS, and Operations. Each hub can be bought on...

Yulu Micromobility: Product Tier Down

Yulu Product Teardown: How India’s Micromobility Leader pivoted from Commuters to Gig Workers A commuter’s perspective: I ride a Yulu...

Levi’s: A branding strategy that stood the test of time

Levi’s: Branding strategy that Stood the Test of Time If there is only one brand that comes to your mind...

H&M- The Journey from Being a pioneer to most Sustainable Apparel Brand

H&M – The Journey from Being a Pioneer to Most Sustainable Apparel Brand Hennis & Mauritz, popularly known as H&M...

Naturals Ice Creams

Naturals Ice Cream- Branding, Marketing and Strategy I am not a big fan of ice cream! But if I see...

Crocs Marketing Strategy; Worst Fashion to Most Comfortable

Crocs Marketing Strategy; from Worst Fashion to Most Comfortable Shoewear Is anyone a Crocs fan here? I definitely am. Who...
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