Marketing refers to the varied activities that a company undertakes to promote and sells its products or services. Gone are the days when everyone saw a marketer synonymous with a salesperson. Both marketing and sales are varied fields. Marketing involves everything that leads a customer to buy a product whereas sales are to make that customer buy that product. There are different marketing careers that an individual can go on in their career. Each type of marketing has its different characteristics and areas to target. Some of the prominent marketing fields are:

1. Content Marketing 

Content marketing is really important nowadays from content ranging from blogs to Instagram, YouTuber everyone needs to upscale their content marketing skills. Quality content is the key to good content and retaining its users. Content marketers not only need to know what their audience wants? they also need to know about SEO, keyword research, latest trends. Good content is the key to successful marketing.

2. Growth Marketing

Growth marketing is another type of marketing that recently became popular in the last decade. A growth marketer is a multitasker who not only is good at comprehending the growth of the company but also knows analyzing and interpreting stuff. A growth marketer usually comprehends consumer data, experiments with it, and evaluates them to interpret future results. A good Growth marketer knows what he is doing. He does not merely rely on his intuitions but on vast data sets that he experimented with to implement the results.  

3. Digital Marketing

Digital marketing is the new cool and everyone is aware of such marketing. A digital marketer works with different social media platforms, organic and paid advertisements to market its products and services. Today digital marketing is an important skillset which that should be known to every individual. 

4. Performance Marketing

Performance marketing – This kind of marketing usually comes with paid marketing channels where the marketer’s main role is to analyze the performance of how the channel is performing. Based on the customer’s CTR(click-through rate), CTS(click to sales), Produces impressions that could be tracked and actions are generated. 

5. Affiliate Marketing

Associate marketing is a method of marketing in which online advertisers and traders share their earnings with online sales persons or web site owners, using a compensation plan based upon some performance criteria such as Pay by Click (PPC).