Why Leveraging Social Media Marketing is Important for your Business?
Social media marketing is one of the booming marketing trends and if you’re brand is not leveraging the different social media channels, then you are undoubtedly missing a lot. From oldies to adolescences, everyone uses social media channels. There is a social media platform for every generation out there, from the Gen Z crazy about Instagram and Snapshot, there are the millennials who are obsessed with Facebook and WhatsApp.
Why every brand should leverage social media marketing
No one can deny the fact that social media is a booming industry, with close to 4.48 billion people using it daily. Facebook is the leading social media platform with close to 2.9 billion users followed by YouTube and WhatsApp (2.3 and 2 billion respectively). Hence leveraging social media platforms for marketing and brand awareness should be one of the top priorities for organizations and brands. Because the target audience that you might be looking for, is out there using at least one of the social media platforms.
How to incorporate the social media marketing in your marketing strategy?
There are many ways to use social media marketing, let’s understand it through the AIDA model.
Awareness: Creating awareness is one of the key areas for any brand, organization or product and even employees are better retained with brands which are well known. Creating brand awareness will not only help in better brand recall and recognition but will also help in creating the correct value proposition. And what better way to leverage all this, than implementing the social media marketing. With different social media platforms, you could effectively market your products. All you need is to be consistent with your marketing strategies and potentially utilize different channels to market your reach.
Interest: Social media platforms can be the best platform to create interest among your target audience. Social media advertisements could help you accelerate your brand’s marketing journey. Being on social media platform is something that users enjoy; Facebook has the highest user base with close to 2958 million users followed by YouTube.
Desire: Once you have leveraged the correct platforms and been consistent, creating desire with various campaign will be just another method to leverage social media marketing. Nowadays brands are collaborating with influencers, having immense following to promote their products in social media. Keeping good engagement is the key to keep your users hooked to your brand and take some action.
Action: Different social media platforms can link to their website, even include call to action for purchases. Providing specific call to action could be the best option to increase purchases and even provide the route to your website.
Hence in this world of social media, leveraging social media marketing should be one of the key strategies in your marketing plan. Hence planning, and curating a annual social media calendar could be the first step to get started with your social media strategy. As a second step you can also implement different campaign to make position you value in an authentic and a unique way. Lastly, remember no amount of social media marketing is complete without consistency, engagement and a well laid out social media strategy.