Growth Marketing: 5 Basic Skills You need to Know
Growth Marketing is the new cool among the old marketing techniques. All businesses nowadays are focusing on growing rather than remaining in their stable old practices. Growth Marketing provides you just that. It helps you to ace all those marketing strategies based on analysis rather than just interpretations.
1. Be Good with Numbers
If you are good with numbers and interpreting data, then no one can stop you from becoming a good growth marketer. As a growth marketer, your job will require you to analyze and interpret several datasets. Quantitative modeling and designing can help growth marketers in predicting results efficiently and effectively.
2. Be a T- Shaped Marketer
T-Shaped marketers are the need of the hour. What makes them different from others is that they have a wide knowledge spectrum on major marketing-related aspects. The horizontal portion of âTâ represents the various domains a growth marketer is comfortable working with and the vertical portion represents the specific expertise area, of their domain. For example, T-shaped marketers are not only Content Marketers, but they are also knowledgeable about different areas be it be, SEO, SEM, email marketing, and what not!
3. Understand Your Consumer
As a growth marketer, you need to inculcate skills, which enable you to prioritize your customers. Instead of just focusing on the top level of the marketing growth funnel, being a growth marketer, you need to analyze every level from top, middle, and bottom.
4. Adept Yourself with the Latest Marketing Skills
Search engine optimization(SEO), Search engine Management(SEM), content marketing, are some of the basic skills knowing which you can kickstart your career as a beginner in growth marketer.
5. Experimentation skills
Having Good experimentation skills can be useful to give a start to your marketing career. Being good at experimentation techniques can help you run various tests like the A/B tests, on your website, or multivariate tests. It can eventually help you as a marketing professional to better analyze the results.