5 Steps To Get Started with your Social Media Strategy
We all know how much important it is to be socially present. With tremendous social media channels out there be it Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, and there goes a long list already. The fact that social media channels include your target audience is not only critical but is something that every brand should realize. The global social media channels cater close to 4.9 billion users making it the most sort out marketing techniques and one of the critical areas in your marketing strategy. To ace your social media marketing, one needs to have a social media strategy.
There are different social media platforms out there, let’s see what are some of the basic steps to get started with your social media strategy:
1. Understand your Audience: Understanding your audience and their personas is very much critical to choose the potential social media channel. For example: If your target audience are the Gen Z’s, then your potential and priority social media channel should most likely be Instagram and twitter. Similarly, if your business is more professional like the IT services, B2B, consulting, research it is best to market your organization/brand in channels that are more professional like LinkedIn. Hence understanding your audience and leveraging the correct social media platform is very much essential to grow your business and brand awareness. At the end of the day although it is much more preferable if you make your presence in at least two or more social media channels.
2. Curate a social media Calendar: Creating a social media calendar could be the next step. Social media calendar might seem like a simple action item, but a lot of planning goes behind what content needs to be published each day, week and the months that follow. Hence creating a lucrative social media calendar with campaigns planned, posts and even the timelines is very much critical.
3. Be Consistent and Engaging: Identifying your social media audience is one thing but being consistent and engaging is another. If you are not consistent with your posts, tweets, or whatever that you’re spreading across various channels there is no chance of getting traction in your social media channels. Being consistent and engaging with your user is a key to social media marketing.
4. Track your metrics: Once you have started posting your content, leveraging the different metrics and analyzing them could help you with some actionable insights. Tracking impressions, likes, comments, most active time, could help you understand with the kind of content that your audience like and enjoy. Tracking and analyzing your social media, can help you with your content marketing strategies, likes, dislikes, best times to post, and much more insights.
5. Brand Collaboration: One of the other steps is to collaborate with other similar brands and influencers to increase your reach and engagement. Collaboration, endorsements could help your increase your reach and tractions.
Utilizing social media to its highest potential is an art. Most of the times it’s about quality of your content, consistency and sheer engagement. You can crowd with your content over dozens of social media platforms but if you are not being consistent and engaging there is no point. Hence understand your audience, leverage the right channel, curate as extensive calendar, and be engaging & interactive. Following just the above steps could help you to ace your social media strategy.