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Basic Steps to get Started with Growth Marketing

Growth Marketing

1. Get yourself familiarize with Growth Marketing Frameworks 

To get started with growth marketing one must familiarize with different growth frameworks. There are many frameworks like AAARRR, Product Led Growth Flywheel, High-Velocity Testing. Getting yourself acquainted with these frameworks will let you know the basics and form a good foundation for the world of growth marketing.

2. Plan your Growth Marketing Strategies

Good marketing strategies can change your game towards your growth cycle. A good marketing strategy involves:

  • Setting achievable short-term goals
  • Finding the loopholes in the existing plan
  • Work towards solving the problem
  • Experimenting your datasets
  • Evaluating the results
  • Know Your Audience 

3. To apply the growth marketing strategies, you need to know who your audiences are? To know your audience, get a detailed picture of your buyer persona. Travel along your buyer’s journey, tracking them from their awareness stage to their conversion stage.

Growth marketing follows every step for their buyer persona. Understanding the growth marketing funnel is important to understand and know your consumers.

4. Growth Marketing Funnel traces the journey of your audience till they turn into your loyal subscribers. It involves 5 basic steps. 

Acquisition: Acquisition involves attracting your audience. As a growth marketer, you need to analyze several channels which can target and attract your audience to your product offerings. 
Activation: This refers to the moment when your customers start to like your product or services. 
Retention: It is basically how many customers a returning to buy your product and services. 
Referrals: it refers to the customers who not only like your product and are regular visitors to your page but also refer your products to their friends and families. 
Revenue: It refers to revenue generation. A certain revenue target can help you plan in converting your lead to your loyal customers. 

5. Growth Marketing Tools

Just knowing the growth marketing frameworks and making a good strategy won’t help you enough if you don’t have a have sound knowledge of basic tools. These tools help a marketer to analyze the findings and optimize them for better results. Many tools are available online; you can easily exploit the resources that are available for fear some of the tools.

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