Growth Marketing: 5 Things to Start Now
Gone are the days when everyone just relied upon simple and traditional concepts of marketing, now with ever-increasing competition and competitors, relying on those same old mantras might affect your company’s growth. If your company is in a growing phase and is looking for measures to grow their audience, or to expand their reach, increase their revenue, then they must get into what we call “Growth Marketing”.
What is Growth Marketing?
Unlike traditional marketing, which only focused on acquiring customers, growth marketing focuses on the whole arena of acquiring, retaining, converting, and making your customers loyal. Growth marketing primarily focuses on data analysis, experimenting, and optimizing all the information to make your customers happy and your business profitable. Growth marketers plan, analyze, evaluate and implement decisions based on data and metrics, rather than just believing in their intentions.
Let’s look into different domains that is involved in growth marketing:
1. Data Driven
Unlike the old marketing techniques, growth marketers make data and metric their best pals. Every decision is solely data-driven and their subsequent analyses. For example, the data might include the number of visitors to your website, to the number of customers subscribing thereafter. Monetizing and understanding all the data help in finding your ideal buyer persona.
2. Experimentation
Experimentation is one of the most important features of growth marketing. Growth marketers love to experiment with the paramount amount of data they have. A marketer might experiment by finding out different areas of improvement, then developing a plan to experiment those areas, after that, a marketer can test those plans and then based on the results, can easily implement them.
3. Consumer Centric
Growth marketing focuses on making their customers happy. Instead of just focusing on acquiring the customers, growth marketers make personalized and tailored content for the retention and conversion of consumers in the subsequent stages. Growth marketers play around campaigns, they are always on the lookout, of what is working and what is not! They are never afraid of trying and experimenting new things.
4. Disruptive and Innovative
Growth marketing usually involves approaching and implementing new technologies, while disrupting through old theories. It stays within the parameters of the policies and guidelines of the product but growth marketers aren’t afraid of trying creativity, and innovative ways to find solutions.
5. Growth Marketing Skills
Growth marketers are well adept with various tools and growth marketing-focused skills that make them well adaptive to changes and know their buyer personas better. SEO, SEM, sales enablement, product marketing, email marketing, automation are some of the key skills and tools that are essential in learning growth marketing. Although, one need not worry as there are several courses and certifications online that can make you a professional growth marketer.
If you are also looking to hone your marketing skills and take your company to that next level of optimization, then Growth marketing is your answer. You can easily find courses online to learn from the comfort of your home.
All you need is to get started, if you really want to become a Growth Marketer. Find your audience, optimize your results with strategies and frameworks, analyze your data, always upskill yourselves with skills, and just get started!